Virtuoso: personalised printing of a travel magazine
Virtuoso is a leading publisher in the luxury travel space, whose global network of advisors send the print magazine to their clientele.
The client has a long-established magazine printed in the U.S. and recently launched a U.K. edition they want printed locally.
Litho, overprinted in digital for print personalisation
Virtuoso’s inside front cover is personalised for every advisor, with over 50 different versions requiring the advisor’s logo and return address. To achieve this, Park prints the cover litho, then overprints the personalised content digitally.
The end-customer’s address is also personalised on the back cover. This avoids the complexity of having to match each copy to the correct envelope; instead, the magazine is placed in a transparent compostable wrap, for fulfilment directly from Park.
The cover of Virtuoso is Magno Art Gloss 250gsm, with the same paper at 115gsm used for the text pages.
