Maximise audience engagement with personalised print
Print personalisation is now widely used by publishers and brands as a way to increase audience engagement and increase campaign ROI.
The starting point for personalised print is usually a digital press – in a process known as ‘variable data printing’. But Park|Graphius is also able to combine lithographic and digital printing for that extra special finish.
We’ve personalised independent magazines, brand marketing, B2B comms, corporate annual reports and more. Read on to discover the possibilities of personalised print with Park|Graphius…
Digital & litho personalized print
With multiple presses under one roof, including our HP Indigo B2, we can personalise any printed media to Park’s renowned standards of quality and detail. Ask us how to incorporate litho into your personalised print run for that extra-special finish.
Variable data printing
You provide the data; we’ll handle the rest. Vary the content, personalise names, addresses and packaging, and include special offers tailored to the customer profile. Mailing and fulfilment offered in-house for truly seamless service.
QR codes & augmented reality
Turn your print into a digital engagement channel with QR codes and augmented reality. Capture customer data from print media, allow readers to access rich media or personalised offers, and integrate print into your omnichannel campaigns.
Case studies
Virtuoso: personalised printing of a travel magazine
Monitor: personalised printing for 78 different customers
Mitchells & Butlers: annual report printing with QR-code based vouchers
Learn more about print personalisation
7 Print Trends for 2026
The print industry trends 2026 will be oriented around brands responding to new possibilities, but also new pressures. Brands and publishers are looking for smarter means of production, and balancing tighter budgets, whilst adapting to shifting audience behaviours and creating work that feels premium, personal and worth holding onto. The trends are as follows: Growth …
Independent Magazine Cover Design: Ideas, Trends and Tips
A magazine cover is more than a visual wrapper. Before a reader encounters any article or image sequence, the cover signals intention: what kind of title this is, who it is speaking to, and what relationship it expects with its audience. That clarity of purpose has become increasingly important in the current landscape, where the …
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A guide to print personalisation for publishers and brands
There are three main ways to personalise printed media. You can: personalise the printed product itself, producing a different copy for each person personalise auxiliary media that goes with the print, such as an insert, the envelope or packaging direct the customer to a personalised digital environment or offer accessed via a QR code scan …
Continue reading "A guide to print personalisation for publishers and brands"
Multi-award winning printers
Park’s quality, creativity and environmental standards are recognised every year by multiple prestigious industry awards.
See a full list of our awards here.
