7 Print Trends for 2026
The print industry trends 2026 will be oriented around brands responding to new possibilities, but also new pressures. Brands and publishers are looking for smarter means of production, and balancing tighter budgets, whilst adapting to shifting audience behaviours and creating work that feels premium, personal and worth holding onto. The trends are as follows: Growth …
Printing inks: a creative guide for publishers and designers
The majority of commercial printing uses fairly standard inks, but for certain types of imagery, certain finishes, or for consistency in important colours, you may wish to consider alternatives. This article will discuss different types of ink and printing processes, and hopefully will serve as inspiration for publishers and designers in their future projects. In …
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A guide to print personalisation for publishers and brands
There are three main ways to personalise printed media. You can: personalise the printed product itself, producing a different copy for each person personalise auxiliary media that goes with the print, such as an insert, the envelope or packaging direct the customer to a personalised digital environment or offer accessed via a QR code scan …
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6 print trends for 2025: data, efficiency & sustainability
The print trends we’re seeing at Park|Graphius going into 2025 reflect brands’ and publishers’ increasing focus on ROI, as they balance controlled budgets, with a need to create high perceived value in their print, and minimise environmental impact. Brands are focusing on the quality of their customer data, in many cases opting for more targeted …
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Conveying textiles in print marketing, for fashion & interiors
When printing for fashion publications, interior design magazines, or catalogues containing images of textiles, Park|Graphius is often asked whether it is possible to convey the depicted materials through the print itself. Of course, no ink on paper will ever look or feel exactly like a material such as cotton, leather, or silk. However, it is …
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Paper-only creative options for sustainable print
Some of the most popular creative print options rely on nothing but paper. This could be to add texture to the page, vary the reading experience, or simply to make the print stand out. This is an important topic because plastics are very widely used in print for popular finishes such as foil embossing and …
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Sustainable print marketing in fashion: 9 creative examples
We investigated nine fashion print publications, ranging from direct mail catalogues to high-end creative magazines, and considered how their content and design choices demonstrate their environmental commitment to readers. Fashion brands are increasingly under scrutiny for their environmental impact. With the industry currently responsible for 10% of humanity’s carbon emissions, many consumers are choosing to …
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Sustainable Print Design: book & free PDF download
Sustainable Print Design is the first comprehensive guide to the materials and processes which make up a sustainable print production. Available to purchase from magCulture as an 80pp, thread-sewn book printed on recycled paper, or download the free PDF below. Download the free PDF, or scroll to read more about the book. What’s inside the book? …
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